Amanda x American Express
A creator-led launch campaign that drove first-week sell-through and earned media coverage across three major beauty publications.
+40%
Sell-Through
3
Press Pickups
+28%
Follower Growth
4.2×
Campaign ROI
When a prestige clean beauty brand prepared to launch their most ambitious skincare line to date, they needed more than reach — they needed trust. We partnered them with two of our beauty-focused creators for a phased launch strategy that combined early access content, authentic unboxing moments, and a live event presence.
The Challenge
The brand had strong product credentials but a relatively small direct audience. They needed creators who could lend credibility and drive immediate awareness among a discerning beauty audience.
Our Approach
We identified two creators whose audiences demonstrated the highest purchase intent for clean beauty products. The campaign was structured in three phases: an early tease period, launch week content across Instagram and TikTok, and a sustained brand ambassador period through the following quarter.
The Result
First-week sell-through exceeded projections by 40%. The campaign generated organic press pickups across three major beauty publications and grew the brand's Instagram following by 28% during the campaign window.
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