Amanda x American Express

The Challenge

The brand had strong product credentials but a relatively small direct audience. They needed creators who could lend credibility and drive immediate awareness among a discerning beauty audience.

Our Approach

We identified two creators whose audiences demonstrated the highest purchase intent for clean beauty products. The campaign was structured in three phases: an early tease period, launch week content across Instagram and TikTok, and a sustained brand ambassador period through the following quarter.

The Result

First-week sell-through exceeded projections by 40%. The campaign generated organic press pickups across three major beauty publications and grew the brand's Instagram following by 28% during the campaign window.