Brianna x Maybelline
A curated creator campaign around a limited-edition capsule collection that drove sell-out within 72 hours of launch.
72 hrs
Time to Sell-Out
3.1M
Organic Impressions
2
Press Features
18
Content Pieces
For the launch of a highly anticipated capsule collection, a contemporary fashion brand partnered with Shine to identify the right creative voice and structure a campaign that would generate both cultural conversation and direct commercial results.
The Opportunity
The brand had strong heritage credibility but wanted to reach a new audience — younger, style-conscious, and highly active on TikTok. The capsule itself had strong product-market fit; the challenge was ensuring the launch moment landed with the right cultural weight.
Campaign Structure
We brought in our fashion creator to co-develop the launch narrative, participate in an exclusive preview event, and produce a content series spanning three platforms. The campaign was timed to align with fashion week conversation cycles to maximize organic reach.
The Impact
The collection sold out within 72 hours of launch. The campaign content drove 3.1 million organic impressions during the launch window and was featured in two major fashion industry publications.
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