Coca-Cola
JaNay x Coca-Cola
A multi-creator campaign that established a new wellness brand in a crowded category and drove significant qualified audience growth.
18K
Follower Growth
60 days
Campaign Duration
3
Creators
7.2%
Save Rate
A newly launched wellness brand needed to establish credibility and grow their audience quickly in a category crowded with established players. We built a multi-creator strategy that prioritized genuine product alignment over raw reach numbers.
Starting From Zero
The brand had excellent products and a compelling story — but zero social presence and a modest launch budget. Our brief was to build credibility and audience efficiently, not just buy impressions.
Strategic Approach
Rather than a single high-reach partnership, we structured a coordinated campaign across three mid-tier creators in adjacent niches — fitness, nutrition, and mindful lifestyle. Each creator provided genuine product integration backed by real usage, not just sponsored posts.
Results
The brand grew from zero to 18,000 engaged followers within 60 days of campaign launch. More importantly, audience quality metrics were exceptional — high save rates, comment depth, and DM engagement signaled genuine purchase intent rather than passive reach.
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