Foot Locker
Brianna x Foot Locker
A long-term ambassador partnership that built sustained brand awareness among a high-intent travel audience over six months.
+22%
Booking Lift
36
Content Pieces
6 mo
Campaign Duration
4.8%
Avg. Engagement
A boutique luxury hotel group sought to grow awareness among a younger, high-net-worth traveler demographic without relying on traditional advertising. We built a six-month ambassador program with one of our travel creators, combining property stays, destination storytelling, and an editorial content series.
The Brief
The client wanted sustained presence over a six-month period — not a single campaign spike. They were building a new property narrative and needed a creator who could authentically inhabit their world.
What We Built
We structured the engagement as a genuine ambassadorship: multiple property visits, access to new openings, co-development of editorial content, and a branded series that lived across both the creator's platform and the hotel's own social channels.
The Outcome
The program drove measurable traffic to the property booking portal during each content window, with an average 22% lift in direct booking inquiries. The content also performed significantly better as organic media than any prior paid campaign the client had run in the same channels.
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